Put your brand where the city moves.
Reach a high-frequency audience through sponsored contests, rewards and real-world auto inventory.
- Sponsored driver contests
- Rewards-led engagement
- Brand visibility inside and outside autos
Drova turns the work drivers already do every day into a verified financial identity — starting with India's auto drivers.

The income is real. The system just can't see it.
Drova makes the invisible visible.Work is spread across ride apps, UPI and cash. Without one trusted record, a genuine earner can be difficult to underwrite.
Drova creates a reason for drivers to share the signals they already generate, then turns those signals into a structured, consented profile.
Income lives across different apps, wallets and cash transactions.
No conventional payslip or single record captures the full picture.
When formal systems cannot see the worker, expensive informal finance fills the gap.
Drova starts with a simple proposition: participate, compete, earn. Underneath that habit, every verified interaction strengthens a driver's financial profile.
KYC and a ride-app profile create the starting point.
Brand-sponsored contests reward activity, performance and participation.
Rewards go directly to the driver's UPI account.
Verified work and earnings signals become part of a consented profile.
Illustrative profile. Financial products and eligibility are determined by partner underwriting and applicable consent.
The front door is rewards and recognition. The deeper value is a profile that finally reflects the work behind the wheel.
Simple opportunities to earn while doing the work drivers already do.
Bring verified identity, work and earnings signals together.
Give financial partners a clearer view of people conventional systems can miss.

Drova connects the people who do the work with the companies that want to reach them, understand them or serve them better.
Reach a high-frequency audience through sponsored contests, rewards and real-world auto inventory.
Use consented, verified earnings profiles as an additional signal when evaluating drivers for financial products.
Autos are an ideal starting point because the work is frequent, visible and deeply connected to the city's everyday economy.
Daily trips create a rich stream of work signals.
Unions, stands and driver communities make distribution local and human.
Drivers often have fewer formal options when they need credit.
Every auto is also a moving piece of real-world media.
“I've hired drivers. Managed their payouts. Watched good ones get turned down for loans. Drova starts from that operational reality.”